We believe that making the most of it is -literally- a matter of context (within the book). We help you find, recast, and augment the context, and use it to significantly drive discoverability, perceived value, customer gratification, innovation, and -ultimately- sales of the book.
First we add hooks, pegs and beacons into book content in order to boost findability, urge sharing, and promote discoverability
Then we design and deliver browsing and "thumbing-through" experiences that are second only to holding the book in hand.
Finally, we help you create innovative new digital products which the reader values enough to pay your firm for.
You get books (and source) that have the underpinnings for self-awareness, are far more avid net citizens, and true social objects. They play well with search bots and humans alike.
We produce them by weaving structure, nuance and connection straight into the book's content, using the most expressive standard XML vocabulary available.
Books are utterly intriguing characters. They tell stories, share knowledge, make arguments, and they fondle, poke and jab our feelings. Yet, on the Internet, they come across as shy, reserved, even bland, types.
You can do much better for your books. We'll design engaging ways for your customers to browse, explore, and complement their buying and reading experience.
Findability, buying experience, and e-book production are critical capacities, where great potential for innovation lies, and we help you deliver.
The biggest opportunities however lie where book content and context meet digital devices to serve customer desires. This is the frontier we have in mind when designing innovation that transcends, rather than complements. And we'd love to discuss such ideas for your books.
Nine principles and work ethics that drive and guide us.
You pay for it, so it's fair to get it all.
And by all we mean every single document, file, piece of code and instruction you need to recreate, amend, enhance and repurpose your source content. We also enjoy training people on how to use it all.
TEI is an XML standard used by the humanities, since the '80s, for all sorts of texts and purposes. These people know words as well as bits, and we draw from their immense knowhow to deliver fresh solutions to you and your readers.
Books are wonderful bundles of opportunity, and we perceive them through multiple points of view. We are editors, marketing types, developers, designers, and geeks of all sorts. But mostly we are (1) readers, and (2) care about your objectives.
Editing is the foundation of value and quality, but can also be a lever for reaching new readers, and for creating new digital products. This -new- role is about _context_. We'd be happy to discuss and demonstrate why and how.
The digital era of the book holds marvelous potential, but is laden with flailing, proprietary, and rising standards (and "standards"). We promise to be open, relevant, and insightful, aides in your journey through this buzzword ridden path.
Simply shoving words onto screens seems expedient, but is often ill-advised. We aim for as good a reading experience as web typography allows. Then we refine media and assets, and unveil contextual gems, thus far buried within text.
Self-serving statements and hubris will not cut it. So, we resort to clichés, and ask that you try us; on a pilot, small, demo or other low risk project. Let's talk, and see if you like what you hear.
We work with cash-strapped publishers, in markets that are deep in recession, producing what we believe are world-class products and solutions. These customers must be praised for investing, and we'll take credit for being effective as well as efficient.
Whether you want to produce inhouse, outsource, or employ a hybrid model, we will work with you to design and deploy a solution that fits your current needs - without staking your future objectives, and one that is entirely open and transferable.